Why Automotive Businesses Need SEO

Posted on February 19, 2016 by stratcar in Automotive IT

SEO (Search Engine Optimization) is a tool used to make sure your company website is seen by as many people as possible by boosting its ranking on Google’s organic and unpaid search results. Google ranks your site by deciding how relevant and dependable it is, with higher ranking sites receiving more traffic as they’re on the first page of results. The more people access your site, the better for your business.

SEO works as a marketing strategy by looking at how search engines work and what people tend to search for when they’re looking for businesses, or the terms and keywords used. On and off page are the two components to SEO. On page focuses on what you can do to optimize your site, while off page looks at link building, something that increases your ranking exponentially.

SEM (Search Engine Marketing) is a tool used by search engines, in which businesses are charged for specific placement in the rankings. The best results for your website would happen with a hybrid of SEM and SEO – it’s all about how much you’re willing to invest into visibility. However, staying with the organic route and using SEO can make a huge difference to your company.

So how can SEO help your automotive business?

Firstly, SEO takes a look at your website. Making a website perform at its best will always involve looking at content. Keywords are words chosen that trigger your search when customers types them in and are an important component, but they need to be relevant to your company. Putting in words because they’re high on the search list but have nothing to do with what you offer won’t help SEO, and Google can penalize you for it. Adding brands is a good way to attract attention as many people search for the car they want rather than a specific business.

Secondly, the focus will be on link building which is the process of linking your website to other relevant websites and pages. SEO helps to make your site stand out, and whilst you should have some overt marketing and money saving deals available, you need more than that to build links. Customers are more likely to share or link back to your site if you offer more to them. Regularly changing content is a good way to gain attraction and helps with your ranking. Make your site interactive by having someone available or giving customers the option to speak to make what you offer more accessible.

A good way to boost your ranking through links is to have reviews of your business on your site. If you’ve gotten a good review from another dealer or party, put it on your site. SEO can use this as an inbound link. This is beneficial to your ranking while also proving your company to be trustworthy and credible. Customer reviews are also a valuable asset this way, and create high traffic and inbound links if reviews are written and included on your website.

If you’re looking for ways to improve your SEO and website performance, Stratosphere Networks can help. Our experienced IT professionals can work with you to get the most out of your website better results. Contact us today at (877) 599-3999 or fill out our contact form.