5 Benefits of Call Tracking and Monitoring For Auto Dealers

Call tracking software records information about incoming telephone calls. It is based on the possibility of measuring the behavior of callers and is the equivalent in telephony to the conversion tracking used on the internet.  Both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.

Call tracking may record what numbers have called, the geographical location of a caller, the time distribution of incoming calls and recording of the phone call.  This information can be used to generate reports detailing caller names and addresses, zip code summaries, missed calls, call summaries, details of repeat callers and analysis of frequency of area codes.

Here are 5 benefits of call tracking for your auto dealership.

1 – Online and offline marketing

The majority of marketing is done online these days, but we should not forget the power of offline marketing as well. Call tracking can be used for both of these marketing channels, from online campaigns such as PPC and email to offline sources such as magazines, billboards etc. all can be tracked and measured with our marketing numbers using a unique code. You can also monitor which channel is working for you and which one isn’t. This allows you to reallocate marketing spend to the better performing channels.

2 –  Reporting

It’s all very well tracking your calls but reporting is key. All the call data recorded needs to be broken down and acted upon quickly. The great news is we do that for you and send it to you every Monday morning via email, and can include call trend data, dial through graphs, locations, inbound/outbound data and much.

3 – Call routing

A useful feature of call tracking services is that out of hours calls can be redirected to virtual receptionists that can provide information needed by the caller. During office hours, a tracking solution can be configured to automatically direct calls to the most relevant person to speak to meaning leads won’t be lost by missed opportunities.

4 – Links to your website

Call tracking can also be used to monitor activity on your company site by helping identify any potential problems, what seems to work and what doesn’t. This way, adjustments can be made to optimize user experiences and encourage engagement and sales. If you conducted a VoIP call through the site, post-call analysis from unsuccessful conversations can be used in the same way, refining employee skills and productivity.

5 – You don’t need to change your existing equipment

You won’t need to invest large sums of money into new equipment to run the tracking service because for the most part, the software can be added to any system.  This way there is no downtime involved in installation. Additional numbers will be set up that automatically reroute to your existing line allowing you to measure the effectiveness of your marketing campaigns and initiate any changes needed.

Call tracking provides many benefits not just to you, but to your clients as well.  If you’re looking for more information regarding call tracking systems and how they can benefit you in the auto industry, contact our IT professionals at Stratosphere Networks today at (877)599-3999 or fill out our contact form.