5 Best Apps and Tools for Auto-Dealers
Auto-dealers have a lot of options these days for marketing and allocation of consumer info. Thanks in part to digital advancements, dealers can interact with a customer base easily, providing various interactive elements from data about vehicles or modernized sales campaigns. There are plenty of software apps and tools for this, so we’ve put together a quick list of the ones we think are most helpful.
FATWIN
This dealer software focuses on a more interactive method when creating leads. Since visitor information is critical to generate sales, FATWIN streamlines this process for both buyer and seller. It allows for personal website design and interactive data collection, while simultaneously building customer history to create a “conversational” experience. In other words, a dealer can put a face to their numbers and refine sales to meet the wants of the customer.
Marketing 360
An established veteran in the marketing domain, this service based tool is all about creating brand recognition and increasing sales. Teams are assigned to a business looking to take the next level in lead generation, who carefully work on campaigns to ultimately help the bottom line. This is an example of an effective third-party at an affordable rate, with the flexibility of adding features as you go. It can be a good solution if your auto-dealership doesn’t want the hassle of integrating new software into its model.
Abcoa Deal Pack
This hardy software is primarily for accounting of all related financial and marketing departments. The company responsible has been around for a good 20 years, so it’s all about function over form. Users can get proper documentation on their inventory and identify weaknesses in their current market structure. Businesses can get a better idea of expenditures and where costs can be saved, backed by a friendly and supportive staff. So, if you want to refine your accounting structure at an affordable monthly price, this is a good choice.
DealerClick
This software has a nice one time only purchase (though it’s a bit pricey) while sporting full on integration with various other websites. Users will find a streamlined process that retains information with multiple databases for consumer info, parts and sales management, inventory keeping, and plenty more. The businesses behind the software has also been around for quite a while, much like Abcoa, so their veteran staff helps a lot.
Digital Marketing Tools
This part of the list is not software itself, but rather the free resources available online for developing campaigns to increase sales. Auto-dealers should make full use of things like SEO optimization, social media marketing, cloud computing, and anything else that increases brand recognition. Third parties can be utilized to help strengthen this process, but are not necessary.
While there are numerous more external tools to take advantage of (and even more apps), these were some of our most liked picks based on experience and user reviews. If nothing else, these trusted sources can give your auto business a much needed boost in activity.