Social Media Strategies for Automotive Companies

If you have yet to utilize the power of social media, now’s the time to do it. Tried and true, social media has proven itself to be more than just a platform for communication between people. Many businesses and successful companies integrate it as a natural part of their marketing strategies or as a general way of keeping their consumer base in the loop about information, updates, sales and more. This too is the same for an auto dealer. No matter the business trend, anyone can benefit from it.

What can auto-dealers do to make use of social media? There are many things.  Social media encompasses multiple platforms that reach wide ranges of individuals at a high frequency and low cost.  No matter the message being sent out, auto companies can utilize these platforms to spread information. Video marketing happens to be one of the more successful methods of raising awareness about a particular thing. An auto company, in this regard, can create a video showcasing their specialties, employees, mission goals, etc., put it on YouTube, and convert views to interest. Videos like these can also be placed on a social media outlet like Facebook or Twitter to convert views to clicks and so on.

There’s also the importance of understanding consistent engagement with a consumer base. People like responsiveness; it’s become an expectation in the day of instant information. Therefore, utilizing Twitter or frequently answering possible customer/client questions via social media makes your business seem on the up and up. It feels lively and modern versus a lethargic machine that only moves when it’s time to punch in.

The content you create should be consistent with the mission and goals of the company. A story can be made from say, helping someone find a vehicle they’ve wanted, or getting a manufacturer a part. That’s its own story, worth sharing in relation to your business.  Social media allows for a lot of freedom in regards to posting information. Irrelevant social media posts, however, only harm your company (if that wasn’t obvious). Always be sure that updates and posts are, in some manner, related to your auto company.

One other tip we’ll offer is to be honest and genuine with what you do. People don’t like to feel manipulated or that they’re seeing content from a machine versus a person. Social media content should always behave in such a way that is organic to how people talk with each other. If it doesn’t sound right, it likely isn’t.

Many other methods exist for creating successful social media strategies and campaigns, regardless of your business type. For auto dealers, it’s still quite important to make use of this growing, natural extension of the internet. Your presence on social media enables you to interactively engage with your audience and ultimately, builds stronger relationships for your businesses to excel.