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Recent Posts by stratcar

5 Benefits of Call Tracking and Monitoring For Auto Dealers

Modern Digital Phone. Shallow depth of field. Focus on cord. Visible texture of plastic. Call tracking software records information about incoming telephone calls. It is based on the possibility of measuring the behavior of callers and is the equivalent in telephony to the conversion tracking used on the internet.  Both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium. Call tracking may record what numbers have called, the geographical location of a caller, the time distribution of incoming calls and recording of the phone call.  This information can be used to generate reports detailing caller names and addresses, zip code summaries, missed calls, call summaries, details of repeat callers and analysis of frequency of area codes. Here are 5 benefits of call tracking for...

In-House IT VS. Outsourced Support

In-house or Outsource Businesses today are quite reliant on having a solid technology based infrastructure. Modern software and hardware developments have led to some extremely powerful tools for companies to use, like mobile communication or virtualization of devices. Of course even with all this advancement, problems do occur which is where IT teams usually come in. Even IT is subject to modern techniques however, with the question coming down to whether it’s better to have an on-site staff or use a third party service. There are positives and drawbacks to both, and deciding on what’s best for a business, especially in the demanding environment of auto-dealers, comes down to what suits the company. With physical IT staff, they’ll have a more intimate understanding of the business, people, and location. While their...

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