Blog

Advanced Driver Assistance Systems (ADAS) with features such as lane drift warnings, collision detection alarms, automatic parking and even 360 degree cameras to help us see round those awkward corners have become commonplace as features on new cars. We are starting to expect more and more from our smart cars: we want inbuilt WiFi hotspot connection, touch screens for our dashboard and window displays and better integration of our other devices to the car’s system. That’s today – what about tomorrow? Here are some of the advances we can expect. Enhanced Gesture Control Audi already introduced a new way of controlling a car’s functions, called the MMI touch – an improvement on the pre-existing Audi Multi Media Interface (MMI) System. The best part of this new system is the...

If you have yet to utilize the power of social media, now’s the time to do it. Tried and true, social media has proven itself to be more than just a platform for communication between people. Many businesses and successful companies integrate it as a natural part of their marketing strategies or as a general way of keeping their consumer base in the loop about information, updates, sales and more. This too is the same for an auto dealer. No matter the business trend, anyone can benefit from it. What can auto-dealers do to make use of social media? There are many things.  Social media encompasses multiple platforms that reach wide ranges of individuals at a high frequency and low cost.  No matter the message being sent...