
SEO (Search Engine Optimization) is a tool used to make sure your company website is seen by as many people as possible by boosting its ranking on Google’s organic and unpaid search results. Google ranks your site by deciding how relevant and dependable it is, with higher ranking sites receiving more traffic as they’re on the first page of results. The more people access your site, the better for your business.
SEO works as a marketing strategy by looking at how search engines work and what people tend to search for when they’re looking for businesses, or the terms and keywords used. On and off page are the two components to SEO. On page focuses on what you can do to optimize...